Product & Category Focus
Regulated & Emerging Market Focus
In licensing & Strategic Alliances
Human Resource Development



Product & Category Focus:
Epicon’s core strategy is to develop strong pipeline of quality and innovative products for niche & fastest growing therapeutic & wellness categories. Before introduction of any new product in the market, technical and marketing research teams work closely with each other right from idea generation to commercialization of concepts and building them into mega brands.

We have also developed very sound system of continuous product strategy audits on customers’ feedback, this helps our team to act fast to any new opportunities as per changing lifestyle and disease profile and customer preferences across the globe.




Regulated & Emerging Market Focus:
Epicon is set to expand its reach with number of new product launches and to penetrate swiftly into fastest growing emerging markets like Asia, Latin America, South Africa & Russia.

At the same time, Epicon will retain its focus on mature regulated markets like North America and Europe as a long-term growth strategy.




In Licensing & Strategic Alliance:
Epicon believes that success in the business can be achieved through courage to think “BIG” and being passionate to pursue set Goals.

For faster growth plans, we also believe in multi-fold increased strength of strategic alliances regardless of geographical boundaries.

Epicon is actively looking for in-licensing or acquisition of niche products/brands in selected strategic markets and even open for any such manufacturing or co-marketing alliances in the future.




Human Resource Development:
At Epicon, its people are everything and we do not see people development as simple HR process but it is an integrated part and center of overall business strategy.

Epicon’s top management actively participates in ensuring motivation and building capabilities of teams through various soft & technical skills development programme, providing fun & culture of ownership at work.

It is also ensured that performers are recognized and rewarded adequately and on time. Apart from this reward and recognition for the team, it is a strategic vision to become leaders in what they do, keep each team members self motivated to perform for their Very Best.